"Discover UAE" digs into the forgotten culture and ancient civilizations of the UAE, and brings into focus natural sites that reveal ancient forms of life in the country. With this incredible and first of its kind content in hand. THE FRAME intend to entertain TV audiences with a new multimedia broadcast program that brings participation, interaction and fun to the country. The Frame’s broadcast crews are scheduled to visit tens of locations to film the country’s attractions and collect first of its kind, exclusive content will be used to populate an Internet portal set up to host the program.

“The content will include user generated photography, video and audio material that will be edited into broadcast programming.